Hyundai and Kia are two respected Korean automakers who seem to have a great deal in common. You may have heard that Kia is owned by Hyundai and wondered how that affects the inners workings of the two companies. The relationship between them is complex but friendly. We at Danbury Kia are happy to help our customers understand how the two are connected and provide the best information to help you decide if one of these manufacturers is a good fit for your vehicle needs.

History

Both Hyundai and Kia have been around since the 1940s. Hyundai began its journey as the Hyundai Engineering and Construction Company in 1947. It was in 1967 that it established itself as the Hyundai Motor Company. Kia's roots began with the manufacture of bicycles in 1944. In 1957, they started producing motorcycles. After this, Kia evolved into a truck manufacturer in 1962 and moved on to cars in 1974.

Operations

Both makers did quite well during the 1990s until the Asian Financial Crisis occurred in 1997. Kia was forced to declare bankruptcy, while Hyundai continued to flourish. Soon after, Hyundai stepped in to purchase 51 percent of Kia Motors' holdings. They've since reduced that to owning just one-third of the company. The two entities function separately, however, when it comes to marketing and sales. They are effectively competitors.

Choice

The result of this relationship is that consumers have a wide variety of choices among the Kia and Hyundai lineups. Both manufacturers are known for quality, reliability, and innovation. Each has its own unique offerings. For example, Kia's line contains a minivan, while Hyundai's does not. You'll find a sporty number among Hyundai's vehicles, but not in the Kia lineup.

If you live in the Danbury area, you can get a closer look at a wide selection of new Kia vehicles here on our lot. Call us with your questions or to schedule a test drive.

Categories: New Inventory